$180,000 by Hamas to a spin-doctor for advice:

  Say you are not against Israelis as Jews

  Don't talk about destroying Israel

  Do talk about Palestinian suffering

  Don't celebrate killing people

  Change beard colour (if red)

Much more at Adloyada.

Hamas is going to have to be judged on their history and their current actions and speeches in all languages -- not just their pose to the West.