..."Jeremy, my dear Jewish brother. Since the launch of J-Street not long ago you have tried hard, like any effective CEO, to make a name for your organization and capture headlines. The method you have used, however, appears to involve a cavalcade of insults and attacks. And while this has worked in the short term, knowing just a little bit about PR myself, I am fairly certain that it will backfire in the long run.

"Last September I wrote a column commenting on your quotations in a New York Times Magazine feature where you insulted all staunch American Jewish supporters of Israel as paranoids who believe that the world is filled with murderous anti-Semites. Surely that kind of character assassination is not only unnecessary but, I would argue, indicative of significant insecurity about your message. Not that I blame you. I realize that you have the most difficult job of any Jewish organizational head in the world, namely, running an organization that purports to be pro-Israel but invariably finds itself in the company of Israel's worst enemies and critics.

"But even so I never believed that someone as media-savvy as you would make the mistake of spending your valuable money on full pages ads attacking Elie Wiesel. That, my brother, is pure suicide...